You & your company need PR when:

- Your company is merging with another company

- You are launching a new product or service

- You are relocating or adding new business locations

- You want to let others know what your company is doing

- You want to position your company in the marketplace on a
  certain issue and in a certain light

- You want to position yourself and/or your company as an expert
  in a given area or subject and share your expertise with others

- You are a leader in your field, but other important audiences are
  unaware of your position

- Your company is publicly traded or planning to be listed

- You want to generate excitement about your management team

- Your are doing community outreach and no one outside of your
  company knows that you are

- You are NOT doing community outreach, but should be

- You are an industry professional that has been misrepresented
  in the media and would like to set the record straight

- Your competition is getting media coverage that you are missing

Should you hire a PR firm?

Is hiring a PR firm expensive?

What is the difference between PR & advertising?

Can a PR firm guarantee media coverage?

What tactics do PR firms use to gain media attention?

What questions should I ask when hiring a PR firm?